Corporate collaboration continues in the pop music world. Superstar Jay-Z is the most recent big name to team up with a major sponsor to promote themselves and help make their new corporate allies cool.
Music videos and marketing continue to meld. As we have seen before, more artists are turning from simply featuring a product, such as a smartphone or watch, in their music videos to dedicating entire songs to advertising.
Pop superstar Usher is the latest artist to follow this trend.