The Cicret Bracelet has great ambitions. In their debut commercial, the company proposes a simple bracelet that the user wears that can turn their arm into a touch sensitive tablet with a mini-projector. Check your email in the bathtub, or directions while biking, all with a simple swipe on your forearm. But is it possible? As they should be, viewers are skeptical, but that hasn’t stopped this commercial from going viral with over 4 million hits in two months.