By now, most online users have seen at least one outraged friend on Facebook share something about the recent controversy surrounding the fashion apparel company Abercrombie & Fitch after it came to light that the CEO purposefully does not cater to plus sizes shoppers.
The Internet has since erupted with outrage, with some attempting to create a Fitch The Homeless campaign.
But Abercrombie especially rubbed Internet queen Ellen DeGeneres the wrong way. After hearing about the CEO’s policies, Ellen could only react with, “Oh Fitch, please!”
Her monologue on the issue has since gone viral over the weekend, currently standing with over two million views, and over 20,000 likes.
Abercrombie & Fitch has been battered with negative press ever since the CEO of the fashion clothing brand publicly announced that he only wanted ‘the cool kids’ to wear his clothing. That’s why he only hires attractive people and doesn’t make plus sizes of his clothes.
(Apparently no other clothing company hires attractive people…)
The web exploded in anger to this revelation.
As a way to stick it to the man, Gkarber set out to change the brand. He bought out all the A&F clothing he could find at the thrift shop, and headed to Skid Row in Los Angeles, one of America’s largest populations of homeless people, where he handed out the high fashion clothes to the needy.
Now, in just two days, the video has garnered over 1.9 million views, and a grueling debate over the content creator’s tactics.
Many feel involving the homeless was taking advantage of them. BeauxSelector asks, “Er…but what if the homeless don’t want to be ‘Fitched’?! I’m sure people living on the street might welcome new or warmer clothing, but to use them as pawns for this sort of agenda seems a bit misguided to be honest.”